Tuesday, January 25, 2011

Search for Wine Consumers to Evaluate Hundreds of Wines

The Consumer Wine Awards at Lodi is seeking everyday wine lovers to participate in a wine preferences survey and apply to become a Consumer Wine Evaluator. Please take our 20 minute survey even if you are unable to participate in the event. We want to hear from you and you can go to http://www.consumerwineawards.com/ to take our survey and apply to be one of our Evaluators.

The Consumer Wine Awards at Lodi takes place at Hutchins Street Square in Lodi, CA, on Saturday, March 19th, 2010 from approximately 9:00 AM to 6:00 PM and possibly on Sunday, March 20th, 2011, from approximately 9:00 AM to 5:00 PM. We also have our famous 'After Party' from 6:00 to 9:00 and everyone is invited to participate in this event ($25.00 per person, Consumer Wine Evaluators free).

We are looking for a broad spectrum of 'everyday' wine consumers with little or no formal wine tasting training or high level wine education - our special evaluation process is amazingly simple to learn. But you certainly can be passionate about wine AND WE WANT PEOPLE WHO CELEBRATE WINES THAT ARE WELL-MADE, DISTINCT AND EVEN SOMETIMES UNUSUAL - NOT A BUNCH OF HARSH 'CRITICS'!

No expenses or compensation are provided - it is up to you to make all travel and accommodation arrangements. You will be invited, as our guest and at no charge, to attend the 'After Party' on Saturday evening. Tickets will be available at a fee for additional guests.

Do you meet these qualifications?

You have a spirit of discovery, adventure and willingness to try new wines. Evaluation panels will be made up of people who love the types of wine they are evaluating. People with specific preferences for major wine types will be selected to assess those types of wine. We are also encouraging the submission of wines from all around the world including many lesser-known varieties and styles and will do our best to assign those wines, according to primary flavors, to the appropriate panels. Last year, for example, a Rhubarb wine from South Dakota nearly earned the highest award possible missing by the narrowest margin possible while an elegant and complex Rocca Cabernet Sauvignon took the highest honors for that variety.

You need to understand that this may actually be WORK! You may anticipate tasting in the neighborhood of 40 wines over the course of 3 hours. Tasting and then SPITTING the wine is required and special training to develop your spitting skills will be provided.

While this is a fun event it is imperative to maintain a serious attitude and demeanor during the introduction, training and evaluation. It is very important, especially as wine is an alcoholic beverage, to ensure the safe and moderate execution of this program.

Thank you again for your interest in our program. Whether or not you are selected as a Consumer Wine Evaluator you are invited to visit Lodi for the weekend and join us Saturday, March 19th at Hutchins Street Square for the After Party (only $25.00 per person for non-evaluators). To take the survey, buy tickets to the After party or learn more go to http://www.consumerwineawards.com/.