Thursday, January 6, 2011
Over the past few decades the missive for many wine pundits has been to “educate consumers to appreciate better wines.” Behind this noble effort is a misguided premise that “better” wine is dry, intense, high in alcohol and often emitting smells that can be likened to Carmen Miranda’s head gear, cat’s pee (seriously), old socks or wet dogs. The bottom-line for all of this a covert agenda of “let’s get more consumers to spend more money on wines they may not like.” I we turn the tables and have the wine industry become as passionate about understanding and embracing wine consumers as we are about learning and disseminating wine trivia.
If you are a wine consumer and like the idea of the wine industry being of better service to you here is how you can help. My partner, Dr. Virginia Utermohlen MD, and I are conducting a survey in conjunction with the Consumer Wine Awards at Lodi and we want you to participate. It will probably take about 20 minutes as this is not silly cliché-riddled throwaway project. There is some serious science going on behind the scenes and we are really working hard to get people who are tired of the confusion, overwhelm and lack of personalized service when looking for help with your wine selections. Please take the 20 minutes and forward this piece on to anyone and everyone you know who enjoys wine but is tired of the ordeal and expense of trying to find wines that suit your personal preferences.
Help us make 2011 the Year of the Wine Consumer by going to www.consumerwineawards.com and selecting the link: Take the NEW 2011 Consumer Survey. And then send this along to every wine drinker you know so they can do the same. Let them know that the wine industry is finally ready to listen and that the new wine education mission is to learn how to be more of service and become better listeners.